Organic Raingrown Avocado wins award - Eosta tastes the reward

As winner of the True Price Award for our Organic Raingrown Avocado, we received a special prize: a Vegan Food Tour in Utrecht. A tasty reward - but above all an inspiring example of how sustainability, consumer experience and taste reinforce each other. 

Plant-based and irresistibly delicious 

Accompanied by guide and co-founder Daisy Scholte, we explored hidden culinary gems across the city. We tasted surprisingly delicious vegan snacks -  from a silky pastel de nata without egg to a classic Dutch bitterball a bite-sized crispy croquette, usually filled with meat, but in this case plant-based – and nearly impossible to distinguish from the original. 

The producer had been making the traditional version for years, but decided to go fully plant-based after blind taste tests showed that the vegan version performed just as well. And so he did. 

Selling sustainability starts with the experience 

The tour showed how sustainable choices can be positioned attractively, without compromising on taste or appearance. A valuable insight for anyone aiming to make the fresh produce shelf more sustainable: taste, storytelling and consumer experience make the difference.  

More ways to experience plant-based together 

Besides the walk in Utrecht, there are also options for a bicycle tour, a more extensive food & culture experience, as well as tours in Rotterdam and Amsterdam. A sustainable and team-friendly way to experience how delicious plant-based food can be. 

Try it yourself 

Also interested in an inspiring, sustainable and tasty tour with your team? Check veganfoodtour.nl for the possibilities in Utrecht, Amsterdam and Rotterdam. 

Want to know more about the True Price Award or exchange ideas on how to connect sustainability and consumer experience even more strongly? Feel free to contact your account manager.